AI Insights · Timothy · April 2025
Top 5 Free-to-Play iOS Games in Bulgaria: Q1 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Bulgaria for Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the top free-to-play games on the iOS platform in Bulgaria demonstrated varied performance metrics, as captured by Sensor Tower.
Block Blast! from Hungry Studio saw a declining trend in weekly downloads, starting at 9.5K and dropping steadily to around 1.8K by the end of March. However, the app maintained a healthier number of weekly active users, peaking at approximately 76K in early February before declining to about 46.7K.
8 Ball Pool™ by Miniclip.com experienced a consistent rise in weekly revenue, beginning at $1K and reaching a high of $2.3K mid-March. Weekly downloads remained stable, mostly hovering around the 2K mark, while active users increased steadily, reaching over 12K by the end of the quarter.
Screwdom, a new entrant by Zego Global Pte Ltd, showed an interesting growth pattern. Weekly downloads surged from a mere 23 at launch to over 5.4K by early February, subsequently stabilizing. Revenue also grew, reaching a peak of $176 in March. Active users followed a positive trend, increasing to over 7.4K by the end of March.
Township, developed by Playrix, maintained a robust revenue stream, averaging around $2.8K weekly. Downloads saw a gradual decline from 3.8K to just over 1.1K by the end of the quarter. Active user numbers showed resilience, maintaining around 9K throughout the quarter.
Finally, Roblox from Roblox Corporation experienced a significant drop in revenue, from $12.6K to just $335 by the end of March. Downloads followed a downward trend as well, decreasing from over 2K to 1.2K, while active users fluctuated but remained strong, ending the quarter with approximately 54K.
These insights highlight the dynamic nature of the mobile gaming market in Bulgaria. For more detailed analytics, visit Sensor Tower.